Flirting With Your Audience
Posted by Josh Klein
Skyon has been talking about marketing pick-up lines.
Hitting on women is marketing, and marketing is hitting on your audience. Your success or failure has little to do with the content of your message, and everything to do with how you make the recipient feel.
Do you market like a sleaze-ball with a careful crafted message, or with confident transparency? Both evoke specific emotional responses, whether you’re selling cars or encouraging people to live greener.
Don’t objectify your audience. Make an honest connection.
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