I recently wrote about being a consumer advocate and not treating every customer the same. Steve lets us know about a great example of both.

The real estate agent whose sign I saw today gets it. His sign said, “Sold… to very nice people”. Usually the sign says “Sold”. One tells a story about the customer, the other about the real estate firm.

Being less self-centered is a long-term marketing investment, often with zero costs. Oh, and it makes you a nicer person.

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