Have you ever seen this picture and been pleasantly surprised? I doubt it. Every customer gets this treat at every visit, even the bad ones. Now, it’s expected.
What if you did something different? What if you told your best 10 customers, “We appreciate all the business you’ve given us in the last 6 months. This one is on the house.”
And the customer walks out with a free hanger that says “I love my dry cleaner.”
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