I’m a fan of Al Gore’s personal branding. I also applaud the work he’s done for public good while in the private sector.

Now he is taking the next step by getting into the venture capital world. My applause is turning into a standing ovation.

I’m a firm believer that to get something meaningful done, you usually have to create a market for it. Let the best and brightest make their livelihood helping your cause.

Mr. Gore has done an incredible job of getting eyeballs to look at the global warming crisis. Now, he’s going to bring the money.

Empower people to solve their own problems (making money in this case) while participating in your mission.

That’s the way to start a movement. Well done Mr. Gore.

[via John Battelle]

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