Sell Yourself Once
Posted by Josh Klein
Rohit has a smart digestion of the Personal Brand Summit. The idea I like most comes from Andy Sernovitz:
If you don’t have a personal brand, you have to sell yourself twice. Having a personal brand answers the “who” question in a new situation and allows you to get right to the “why” and what you can do for someone.
I’ve written about personal brands before. Andy’s is a great explanation of why you should care about your personal brand, but it goes even further than that.
If you have a personal brand, people seek you out to ask what you can do for them. Without a personal brand, you’re the one doing all of the seeking.
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