My friend Marshall recently decided to focus his blog more closely on architecture and construction, because he knows these topics best. Great reason.
It’s also a smart move to increase his audience. There are a lot of blogs out there about stuff. There are less blogs about architecture and construction.
Getting noticed is easier in a smaller niche. You can target your audience more accurately (not “males age 19-35″ or the like), and what you say will apply directly to each reader more often.
The smaller your niche, the more expertise you can demonstrate in that narrow field, strengthening your voice to those who are interested.
Don’t worry about limiting how big you can get. On the web, your geographic reach is so wide that you can narrowly define your topic and still have a broad audience.
Marshall took a good first step, but there are a lot of blogs out there about architecture and construction. He could do even more to shrink his niche. Come to think of it, so could I.
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