What is advertising, anyway?
“Advertising is the tax you pay for being unremarkable.”
— Robert Stephens, founder, Geek Squad
The more people remark about what you do, the less you need to spend on advertising. That’s why we say the best marketing is built-in; you don’t have to spend a dime to get people talking.
But sometimes, mostly at the very beginning, unremarkable is indistinguishable from unknown. Even if you’re the best in the world, you have to start somewhere.
[via FastCompany]
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