John has a great line that fits with my IKEA debacle and my thoughts on embracing being small.
Fact is [big businesses] don’t really feel you, they can’t, it’s just a matter of physics. - John Jantsch
So true. Big business can’t help not caring about you (not to suggest we let them off the hook).
It helps to remember that big business is in the business of defending their profits.
It takes the little guy to go on the offensive.
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