Differentiate or Die Trying
Posted by Josh Klein
To spread your message, differentiate or die trying
Look at the restaurant industry. You don’t recommend a new restaurant because it’s “just like that other one” unless you follow with “except cheaper.”
And people don’t build a restaurant just like a competitor unless they’re differentiating another way, like on price or location.
If you don’t differentiate, you’ll die anyway.
[photo via Shelley Panzarella]
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