You Are Always Branding Yourself
Posted by Josh Klein
Jack White, of the White Stripes, has this to say on personal branding:
Everything from your haircut to your clothes to the type of instrument you play to the melody of a song to the rhythm — they’re all tricks to get people to pay attention to the story. [NYTimes]
I don’t know if “trick” is the right word, but the essence of Jack’s thought is spot on. Everything you do is a part of your story.
It’s never too soon to craft your personal brand, nor is it ever too late.
Think about Steve Jobs and his black turtlenecks or Donald Trump and his gun-slinger attitude. Both are arbitrary attributes, but they act as part of an overarching story that we eat right up.
You don’t have to be something you’re not. But consider this - everything you say, do, wear, and write reflects your personal brand anyway.
You might as well make sure you’re creating the right brand.
[via Steve; photo by mosesxan]
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3 Responses
I find it interesting that you are talking about personal branding. You might be interested in:
+ SML Flickr: Wear your brands everyday
+ SML Brands
Cheers + Thanks for the twitter follow
See-ming
Hi See-ming,
Thanks, very interesting! Tom had let me in on your awesome world of tagging. It’s wild to see where it takes you.
Cheers!
i know what show the photo at the top is from!!! Sloss in July of 07!!! I was there!!!